My name is Jeniffer Rosa López, and I am a strategic MarComms professional with over 20 years of experience working with emerging markets, elevating + accelerating small brands and Fortune 500 companies, both domestically and globally.
Accountability, resiliency, empathy, grit and purpose are my guiding principles.
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My Background
I have a track record of successfully launching new products while using influencer presence, capitalizing on white space opportunity, driving profitability and market share growth. I earned a bachelor's degree in Public Communications, Public Relations and Journalism from the University of Puerto Rico, Rio Piedras Campus and a masters in Performance Studies, Tisch School of the Arts, New York University.
Smashbox Cosmetics —Los Ángeles, CA
Head of Influencer Marcomms / 2020-2021
Senior Strategic Marcomms
New York, Mexico City & San Juan / 2021 - present
Vice President of Strategic Comms. —San Juan, PR
Discover Puerto Rico, DMO 2018 – 2019
Regional Global Comms. Director —NY, MX, Sao Paulo
M.A.C. Cosmetics / 2010-2018
I believe in building value-based organic narratives to pivot perception, drive action and build community.
"Her marketing expertise, combined with her collaborative and innovative spirit, positioned her as the go-to expert for our most significant project. She developed the strategies for the launch and oversaw the brand's introduction into both local and international markets. She spearheaded product research, crafted compelling press releases, and strategically positioned our products in successful campaigns from Summer 2021 through December 2021. Thanks to Jen's efforts, we garnered recognition as a Top Winter Perfume for 2022, as acknowledged by Forbes, putting us in the company of established industry giants."
— LUCA
